Noblelift Korea Shares Expansion Strategy from Logistics Automation to Aerial Work Platforms at IPAF Asia Conference

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Noblelift Korea, a subsidiary of global logistics equipment manufacturer Noblelift, outlined its business expansion strategy during the "IPAF Asia Conference 2025" held on July 2 in Seoul. The company presented its comprehensive portfolio encompassing forklifts, automated storage and retrieval systems (ASRS), and aerial work platforms, highlighting its approach to global market growth.

Hyunkoo Kang, CEO of Noblelift Korea, stated, “Noblelift Group operates in two major business segments: one is material handling equipment (MHE), including forklifts and aerial work platforms, and the other is automated warehouse systems focused on ASRS integration. We believe the future lies in smarter, more digital, and more eco-friendly operations. To that end, we have introduced the Noblelift Fleet Management System (NFMS), which applies AI technology to both products and systems to provide more advanced solutions across the industry.”

In the rapidly growing ASRS market, Noblelift is responding to increasing demand for solutions that minimize human involvement in environments such as cold storage warehouses requiring high-altitude operations. The company has developed full-process automation systems for warehouse inbound and outbound workflows, offering structures comparable to global automation platforms and extending their usability across domestic and international logistics sites.

This year marks Noblelift’s 25th anniversary since its establishment in China. The company continues to expand its global footprint across Europe, the U.S., Southeast Asia, Korea, and Australia.

In the aerial work platform segment, Noblelift is actively introducing equipment tailored to the Korean market. “In Korea, around 8,000 aerial work platforms are distributed annually, with scissor lifts and boom lifts being the dominant types,” Kang explained.

He added, “With heightened safety regulations and growing demand for operational efficiency, the market for aerial platforms is steadily increasing. We are offering equipment that complies with Korean standards, including KC certification, to meet the needs of various job sites.”

As multinational manufacturers from Canada, the U.S., and China compete in Korea’s aerial platform market, Noblelift continues its gradual market penetration by focusing on practical field applications and ease of maintenance in its product lineup.